TRANSACTIONAL DATA for the Digital Economy

Accurate consumer insights for emerging markets based on E-RECEIPT DATA.

Why

Measurable.ai?

TRANSACTIONAL EMAILS

REAL PURCHASE DATA Access anonymized, SKU-level high definition data or aggregated datasets on a weekly basis.

SKU LEVEL

CONSUMER PANEL We develop and own the data source. We take personal privacy seriously and are GDPR and CCPA compliant.

RARE AND TIMELY  COVERAGE

RARE AND TIMELY COVERAGE Largest alternative data provider for emerging markets including South-east Asia, Middle East, Latin America, India and more.

What

do we cover?

Food Delivery

Food Delivery

GrabFood

Gojek

Foodpanda

UberEats

Deliveroo

Swiggy

Zomato

Talabat

Careem Now

more ...

RIDE-HAILING

RIDE-HAILING

Grab

Gojek

Bolt

Lyft

Uber

Beat

99 / Didi

Ola

Free Now

more ...

E-COMMERCE

E-COMMERCE

Shopee

Lazada

Tokopedia

Flipkart

Mercado Libra

Magazine Luiza

Bukalapak

HKTVMall

more ...

Who

are our target users?

Financial Institutions

fourLinesFinancial Institutions

Corporates

fourLinesMerchants

Researchers

fourLinesResearchers

Media

fourLinesMedia

Data Report

#
01
/
02
/
03
#MarketShare

Food delivery market share change in Asia

Measurable AI continues to monitor the market share change across different markets in the heated food delivery industry. Check the latest landscape in Asia Pacific across Hong Kong, Taiwan, Singapore and Malaysia in 2021 (based on monthly total sales in USD).

#FoodDelivery

DoorDash: Beat consensus with weekly fresh data

Measurable AI's aggregated order volume is highly correlated with Doordash(NYSE:DASH)'s reported total orders by quarterly throughout the past few years (2019 -2021).

#India

Zomato: Keep up with the new stars

With the full granularity of e-receipts data, Measurable AI helps clients monitor a variety of metrics from revenues to specific GMV or customer-level behaviour. Our quarterly aggregated order volume for Zomato(NSE: ZOMATO) continues to show a high correlation with Zomato’s reported GOV(Gross Order Value). *Zomato's financial year 2021 starts July 2020 and ends April 2021

Data Insights

 
#Company Blog

Dec 04, 2024

Measurable AI Recognized for Excellence in Data Innovation at the DaLa Awards 2024
We are proud to share that Measurable AI has been honored with two prestigious accolades at the DaLa Awards 2024 in Hong Kong: the Best Data Monetization Award and the Best Data Tech Startup Award. These achievements mark a significant milestone in our mission to deliver actionable consumer insights through anonymous e-receipt data, solidifying our position as a trusted leader in the data industry. The DaLa Awards 2024, hosted by the Data Literacy Association and co-organized by the Hong Kong Science and Technology Parks Corporation (HKSTP), aim to spotlight leaders in the data industry who drive innovation, transparency, and the responsible use of data. The event gathered pioneers in data and technology, celebrating companies and individuals making data literacy accessible and valuable. Winning these awards underscores Measurable AI’s commitment to developing a decentralized data economy, powered by blockchain, that empowers businesses with real-time, SKU-level insights from emerging markets. Our datasets are trusted by clients around the globe—from Wall Street financial institutions to Silicon Valley tech firms—enabling them to make data-driven decisions based on actual transactional data. Updated weekly, these insights reveal granular details about consumer behavior across sectors such as food delivery, e-commerce, and fintech, helping businesses stay ahead of market trends. Measurable AI’s CEO, Bryan Tsui, expressed his gratitude to the community: “A heartfelt thank you to all our trusted clients. One of the most significant data monetization use cases at Measurable AI is generating consumer insights from actual transaction data points. The active participation of our users in the data ecosystem is what enables us to continuously enhance the value of our data and drive innovation.” These recognitions affirm our team’s dedication to delivering high-quality, privacy-compliant data solutions that help businesses harness the power of data responsibly. As we celebrate this success, we are energized to keep advancing data and AI innovation, expanding our ecosystem, and delivering valuable insights to our global clients. Thank you for being part of our journey. Here’s to more achievements and exciting innovations ahead! About Measurable AI At Measurable AI, we build and own a unique email receipt consumer panel and have become the largest transactional email receipt data provider for the emerging markets. We are well regarded for the granular insights that can be extracted from our comprehensive datasets across the digital economy, including e-commerce, food delivery, ride-hailing and fintech. Check out our annual reports: 2024 AltAsia Online Delivery Report, 2019-2022 Food Delivery Annual Report for Asia, Asia & Americas Ride-hailing Report 2019-2023. *The Content is for informational purposes only, you should not construe any such information or other material as investment advice. Prior written consent is needed for any form of republication, modification, repost or distribution of the contents.

Read more...

 
#E-Commerce

Sep 20, 2024

The Psychology of Discounts: Temu vs Shein
It’s an art to give away incentives to consumers. Sometimes, even when two promotions offer the same value of savings, the way they are presented can profoundly change how consumers shop. At Measurable AI, we help our clients understand digital companies, such as e-commerce platforms, through data. Our proprietary, granular SKU-level transactional e-receipt data enables us to examine details such as promotions and discounts. In this blog, we’re showcasing our e-commerce datasets by analyzing the incentive strategies of rising e-commerce players Temu, Shein, along with incumbents Shopee and Lazada. Different Deals: Temu and Shein’s Discount Strategies Both Temu and Shein are known for their competitive pricing, yet their approaches to discounts are different. Our analysis from Measurable AI’s unique e-receipt panel reveals that Temu is offering exceptionally high discounts to consumers, with orders averaging between 60% and 75% off across all markets. For instance, in Chile, the average discount rate on Temu orders is 60%, whereas in Southeast Asian markets like Malaysia, it reaches approximately 68% per order. UK users enjoys the highest discount at around 75% off per order in first half 2024. It’s like Black Friday every day on Temu. Measurable AI: Temu Average Discount Offered per Order by Country. The average discount rate per order is calculated based on the e-receipt data on Temu, captured by Measurable AI’s unique consumer panel. Data range from 2024 January to 2024 June. Shein plays it differently by applying much smaller discounts compared to Temu, with orders typically receiving around 15% off the original listed prices. As illustrated in the chart below, in the US, the average discount rate on Shein orders is around 9%, one of the lowest across various markets in the first half of 2024. In most markets where Shein operates, the discount rate remains under 30%, with reductions ranging from 9% to 27%. Measurable AI: Shein Average Discount Offered per Order by Country. The average discount rate per order is calculated based on the e-receipt data on Shein, captured by Measurable AI’s unique consumer panel. Data range from 2024 January to 2024 June. Precision in Pricing: The Psychological Impact Wait, but aren’t they both offering very competitive prices to consumers? Indeed, Temu and Shein’s different incentive strategies extend into their pricing techniques as well. The original price listed on Shein’s website is significantly high, which partly explains why their substantial discounts seem more alluring. According to Measurable AI’s granular e-receipt data, after discounts are applied, Shein’s users typically spend more than those shopping on Temu. Temu Website Screenshot Shein Website Screenshot This spending pattern is especially pronounced in Middle Eastern countries such as Kuwait and Qatar, while in Asian markets like Japan, the Philippines, and Malaysia, the gap is smaller. In the first half of 2024, Shein users on average spent $58 in the US, $24 in Brazil, and $30 in Singapore; in contrast, Temu users spent approximately $40 in the US, $34 in the UK, and just $12 in the Philippines. Measurable AI: Temu vs Shein – Average Order Value by Country. Estimated AOVs in this chart are captured in Measurable AI’s unique consumer panel, based on the dollar amount of each order after promotions and discounts. Data range from 2024 January to 2024 June. Moreover, both companies apply discounts with remarkable precision, such as 26% off a $5.17 USD phone case or a staggering 96% off a $31.09 USD necklace. The prices listed on their products typically feature two decimal places, reflecting the exactness of their discount calculations. This approach to pricing has been validated by research, which indicates that consumers are more inclined to buy products with precise discounts. For example, precise discounts like 6.8% versus a round 7% actually drive more sales. Incumbents vs Challengers: Incentive Rates Across Platforms Both Temu and Shein continue to heavily employ incentives, according to Measurable AI’s data. For instance, in the first half of 2024, around 59% of all Shein orders included incentives, while Temu saw an even higher rate, with about 85% of its orders featuring incentives. Measurable AI: Incentive Rate on E-commerce Platforms (1H24) – Average Incentive Rate by each platform is calculated based on orders captured from Measurable AI’s unique consumer panel. Data range from 2024 January to 2024 June. Will the incentive rate on these platforms slow down for incumbents? The answer varies. Our data from the same period reveals that incentive usage differs significantly among established players: approximately 35% of all Shopee orders included incentives, whereas for Lazada the rate is around 82%. By understanding the nuances of these strategies, e-commerce platforms can better optimize their promotion campaigns. At Measurable AI, we remain committed to providing consumer insights with actual purchase data, helping clients to stay ahead in a competitive environment. To unlock more detailed analysis for more e-commerce players including Tik Tik Shop, Flipkart and metrics including user loyalty/retention rate, overlap analysis, please schedule a demo with us, and download our 2024 Digital Economy Annual Report. About Measurable AI Charlie Shengis a serial entrepreneur, and a dedicated communicator for technology. She enjoys writing stories with Measurable AI’s very own e-receipts data. You can reach her atcharlie@measurable.ai. Check out our annual reports:2024 AltAsia Online Delivery Report,2019-2022 Food Delivery Annual Report for Asia,Asia & Americas Ride-hailing Report 2019-2023. *The content is for informational purposes only, you should not construe any such information or other material as investment advice.Prior written consent is NEEDEDfor any form of republication, modification, repost or distribution of the contents.

Read more...

 
#Company Blog

Aug 23, 2024

Data Bites: How McGriddles Stacked Up in McDonald’s Hong Kong
The much-anticipated arrival of McDonald’s McGriddles has taken Hong Kong by storm. Curious about the order trends during the trial phase? Wondering how McGriddles’ exclusive launch on Foodpanda impacted order volume? Measurable AI digs into the data to reveal the scoop on Hongkongers’ McGriddles obsession. With our proprietary transactional e-receipts data, Measurable AI analyzed McDonald’s mobile app orders and Foodpanda orders to reveal the consumer insights behind the sweet, savory McGriddles craze. The McGriddles Effect: A Spike in McDonald’s Overall Mobile Orders The launch of McGriddles had a noticeable impact on McDonald’s overall mobile order trends in Hong Kong. During the trial phase from July 27th to 29th, orders peaked significantly, with July 27th seeing double the order volume compared to the pre-launch period. While the official launch from August 5th to 11th saw a steady increase in order volume, it didn’t quite reach the trial period’s heights. This could be due to the limited availability during breakfast hours and the fact that customers could also order in restaurants, thereby making it less exclusive to McDonald’s app. Measurable AI: Hong Kong McDonald’s App Mobile Order Daily Trends *Estimated order volume in this chart is based on the McDonald’s App mobile order volume (McDelivery orders are not included) captured in Measurable AI’s unique consumer panel. Data range from July 12th 2024 to August 11th 2024. Peak Hours and Early Risers: A Closer Look at McGriddles Trial Phase Orders During the trial phase from July 27th to 29th, McGriddles were available 24 hours a day through McDonald’s mobile app. The data reveals that the peak ordering time was between 9 AM and 11 AM on the first day, as many Hongkongers opted for McGriddles as their Saturday breakfast choice. Interestingly, there was also a spike at 6 PM, with some dedicated fans placing orders as early as 4 AM to be among the first to try this much-talked-about item. Fun fact: 80% of McGriddles orders included an egg! Measurable AI: Hong Kong McDonald’s App McGriddles Mobile Order Volume (Trial Phase) *Estimated order volume in this chart is based on the McDonald’s App mobile order volume (McDelivery orders are not included) captured in Measurable AI’s unique consumer panel. Data range from July 27th 2024 to July 29th 2024. McGriddles Market Share: Dominating McDonald’s Mobile Orders Measurable AI’s analysis shows that during the trial phase, McGriddles made up an impressive 74% of all McDonald’s app orders. Although this share decreased to around 40% during the first official week of launch, McGriddles still held a significant portion of the market, demonstrating its popularity among McDonald’s app users. Measurable AI: Hong Kong McGriddles Market Share in McDonald’s App Mobile Orders *Estimated order volume in this chart is based on the McDonald’s App mobile order volume (McDelivery orders are not included) captured in Measurable AI’s unique consumer panel. Data range from July 27th 2024 to August 11th 2024. How Did the McGriddles Exclusive Launch on Foodpanda Impact Order Volume? Foodpanda, the exclusive delivery partner for McGriddles, saw a significant impact from the launch. Featuring Japanese megastar Takuya Kimura, the McGriddles campaign resulted in McDonald’s order volume on Foodpanda more than three times higher compared to the previous week, which is a fourfold increase. McGriddles orders accounted for 88% of all McDonald’s orders on Foodpanda. Measurable AI: Hong Kong McDonald’s Order Volume Comparison on Foodpanda *Estimated order volume in this chart is based on the McDonald’s Foodpanda order volume captured in Measurable AI’s unique consumer panel. Data range from July 29th 2024 to August 11th 2024. McGriddles Order Value: A Platform Comparison Price differences between platforms were also significant. On McDonald’s app or in-store, McGriddles meals were priced between $35 and $38, while on Foodpanda, they ranged from $51 to $54, with an additional side item included. Foodpanda further incentivized orders with promotions like $20 off purchases over $100 and an extra $20 discount with promo codes for orders over $150. But how did these pricing strategies impact order values? Foodpanda’s special offer during promotion period: (1) Spend $100HKD on McDonald’s McGriddles series via foodpanda (exclusive of platform fee, delivery fee and other applicable fees) for $20HKD off. (2) Upon spending $150HKD, enter promo code: MCD20 to enjoy an extra $20HKD off. Measurable AI’s data reveals that McDonald’s app orders were most frequent between 7 AM and 11 AM, with an average order value of $49. In contrast, Foodpanda orders, available 24/7 during the first week of the McGriddles launch, showed a broader distribution and a much higher average order value of $112, reflecting the larger nature of delivery orders and the platform’s higher pricing. Measurable AI: Hong Kong McGriddles Order Value by Platform *Estimated order values in this chart are captured in Measurable AI’s unique consumer panel, reflecting the Hong Kong Dollar amount of each order after incentives (promotions and discounts). The chart includes: (1) McDonald’s App mobile orders with McGriddles (excluding McDelivery orders), and (2) Foodpanda’s orders with McGriddles. Data range from August 5th 2024 to August 11th 2024. What’s next? The McGriddles launch in Hong Kong has not only stirred excitement among consumers but has also noticeably influenced order trends on both McDonald’s app and Foodpanda. How will this new product affect the competitive landscape of Hong Kong’s food delivery platforms? Could it shift the balance in the ongoing race between food delivery giants? If you’re curious about how e-receipt data could reveal deeper insights into these trends, connect with Measurable AI today. Our detailed, actionable insights from granular data can help you understand the shifts in the market and uncover new strategies. What new opportunities could you discover with a closer look at Hong Kong’s food delivery data? The possibilities are yours to explore. Follow our insights blog and newsletter to keep up with this heated competition. Or contact us at business@measurable.ai if you are a hedge fund, corporation or in market research and looking for the most up-to-date transactional data insights for the digital economy. About Measurable AI At Measurable AI, we build and own a unique email receipt consumer panel and have become the largest transactional email receipt data provider for the emerging markets. We are well regarded for the granular insights that can be extracted from our comprehensive datasets across the digital economy, including e-commerce, food delivery, ride-hailing and fintech. Check out our annual reports: 2024 AltAsia Online Delivery Report, 2019-2022 Food Delivery Annual Report for Asia, Asia & Americas Ride-hailing Report 2019-2023. *The Content is for informational purposes only, you should not construe any such information or other material as investment advice. Prior written consent is needed for any form of republication, modification, repost or distribution of the contents. Read More: Hong Kong Food Delivery Market: A New Triopoly Watch Out! KeeTa’s Rapid Rise in Hong Kong All Eyes on Burgers in Hong Kong McDonald’s Coffee “Retirement” Report Revealed ☕️ Big Data Analysis of Hongkongers’ Fast Food Ordering Habits (Part 1) Flavor Meets Data 🍔 Unveiling McDonald’s Hong Kong Order Habits (Part 2) Hong Kong’s Noodle Rhapsody: Food Delivery Insights on TamJai and SamGor

Read more...

Achievements

Best Data Monetization Award

Best Data Tech Startup Award

Retailer Choice Award

News Coverage

Data Used in
Academic Research

Data Used in
Research Report

Testimonials

Measurable AI is able to provide unique, granular data that has allowed us to do a broad range of analyses. Their support teams have also helped us to understand the data well, so we can understand and use it effectively.”

Sarabjit Singh
Co-founder of Cube Asia

Measurable AI's data has been very valuable for my research! The transaction data has allowed me to analyze the effects of extreme weather on food delivery spending. Detailed information on the time and location of orders and delivery fees has allowed me to explore many interesting questions about the topic that I would not have been able to answer without the granular transaction data by Measurable AI.”

Anna Papp
Researcher

Measurable AI's data represents the most comprehensive dataset currently available for analyzing the food delivery industry in Southeast Asian cities. The granular-level information on orders from various platforms provide a robust foundation for understanding market structure and assessing the impact of policies on the industry. My research has been significantly enhanced through access to this data.”

Prof. Mandy Hu
Director, Centre for Consumer Insights

Ready to

Get STARTED ?

ACCESS the latest data insights

REQUEST A DEMO

Unlock the power of transactional e-mail data to discover new, actionable insights.

By submitting the form, you agree to the privacy policy, terms of service and to receive updates about Measurable AI