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Food Delivery

Food Delivery

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Gojek

Foodpanda

UberEats

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Data Report

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#MarketShare

Food delivery market share change in Asia

Measurable AI continues to monitor the market share change across different markets in the heated food delivery industry. Check the latest landscape in Asia Pacific across Hong Kong, Taiwan, Singapore and Malaysia in 2021 (based on monthly total sales in USD).

#FoodDelivery

DoorDash: Beat consensus with weekly fresh data

Measurable AI's aggregated order volume is highly correlated with Doordash(NYSE:DASH)'s reported total orders by quarterly throughout the past few years (2019 -2021).

#India

Zomato: Keep up with the new stars

With the full granularity of e-receipts data, Measurable AI helps clients monitor a variety of metrics from revenues to specific GMV or customer-level behaviour. Our quarterly aggregated order volume for Zomato(NSE: ZOMATO) continues to show a high correlation with Zomato’s reported GOV(Gross Order Value). *Zomato's financial year 2021 starts July 2020 and ends April 2021

Data Insights

#FOOD DELIVERY#RIDE SHARING#E-COMMERCE
 
#Company Blog

Aug 08, 2023

Introducing Measurable AI’s Big Mac Food Delivery Index
The Big Mac Index, introduced by The Economist in 1986, is a simple and popular tool comparing the price of a Big Mac burger in different countries, and helps show if a country’s currency is overvalued or undervalued. But have you ever wondered how online delivery platforms, a phenomenon that’s surged since and post pandemic, might have influenced the price of this iconic burger? After nearly four decades, Measurable AI brings you a fresh take with our Big Mac Food Delivery Index. We’ve crunched numbers from our expansive consumer panel from 3 million consumers across various food delivery platforms worldwide. Our food delivery index provides insights that resonate with the present economic milieu and also offer a unique lens to gauge the development in the food delivery industry. The Big Mac Food Delivery Index As a preliminary attempt, we gathered all the available data points from Measurable AI’s consumer panel – on the price of a Big Mac burger across 100 countries on 17 food delivery platforms (including McDonald’s very own delivery service). To ensure consistent currency conversion, we’ve adopted the exact exchange rates from The Economist, accessible via their open-source GitHub repository. Our data captures prices from January 1, 2022, to July 1, 2022. Other than its original purpose of evaluating how much one currency is under – or overvalued relative to another, our online food delivery version of the Big Mac Index also helps to track the trend of prices of food online through food delivery services. Based on our data, it’s evident that the Big Mac sees a markup in most countries when ordered through online food delivery services. Measurable AI’s 2022 Big Mac Food Delivery Index shows that it’s much more expensive to order a Big Mac through online food delivery than dining in a physical store in Japan, with a markup at approximately 54.34%. In Hong Kong, the markup is also notably substantial at approximately 21.43%. This observation aligns with our previous in-depth research into Hong Kong’s McDonald’s food delivery landscape. The US follows suit with online orders costing about 17.82% more than in-store purchases. In the UAE, the Big Mac price remains consistent whether ordered online or offline. In Sweden, surprisingly, the price of a Big Mac is actually much pricer in store than ordering online, and the difference is a whopping 38.6%. *Measurable AI: The Big Mac Food Delivery Index 2022. Price data is extracted from Measurable AI’s unique e-receipt consumer panel. Exchange rate and the offline Big Mac price follows the Economist’s public data. Data range from January 1 2022 to July 1st 2022. Looking Ahead As the digital economy continues to evolve, so does our relationship with food, commerce, and convenience. The discrepancies in the Big Mac’s food delivery price across different platforms and regions offer a glimpse into this dynamic interplay. How will these trends persist? Measurable AI will keep updating the Big Mac Food Delivery Index on our channels, and we invite you to join us exploring the nuances of global economies through a new lens of online food delivery. Stay tuned, hungry, and keep crunching the numbers. P.S. To access the granular data behind the Measurable AI Food Delivery Index, please drop us a line at [email protected] for a detailed demo. About Measurable AI Charlie Shengis a serial entrepreneur, and a dedicated communicator for technology. She enjoys writing stories with Measurable AI’s very own e-receipts data. You can reach her [email protected]. AtMeasurable AI, we build and own a unique email receipt consumer panel and have become the largest transactional email receipt data provider for the emerging markets. We are well regarded for the granular insights that can be extracted from our comprehensive datasets across the digital economy, including e-commerce, food delivery, ride-hailing and fintech. Check out our latest Reports:2019-2022 Food Delivery Annual Report for Asia,Asia & Americas Ride-hailing Report 2019-2023. *The Content is for informational purposes only, you should not construe any such information or other material as investment advice. Prior written consent is needed for any form of republication, modification, repost or distribution of the contents.

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#Food-Delivery

Aug 04, 2023

Uncover the Secrets of Taiwan’s Bubble Tea Scene with Measurable AI’s Exclusive Data
Last week, while strolling through the vibrant streets of Taipei with my father, I was struck by the overwhelming number of bubble tea stores scattered throughout the city. From well-known franchises to charming local establishments and street vendors, each one had its own unique appeal, making it a difficult choice to pick just one. This trend is reflected on popular food delivery platforms like UberEATS and Foodpanda, where a search in Taipei City reveals an impressive selection of over 300 bubble tea stores on UberEATS and more than 200 on Foodpanda. As the birthplace of milk tea in the 1980s, it’s no surprise that Taiwan has become a haven for bubble tea enthusiasts, both locals and tourists alike. To gain further insights into this booming market, I utilized Measurable AI’s Foodpanda and UberEATS Taiwan food delivery datasets covering a six-month period from October 1st, 2022, to March 31st, 2023. Through this analysis, I uncovered fascinating information about the popularity of different bubble tea brands and their associated delivery apps. With so many options to explore, I only wish I had more time to sample each one myself. Unveiling the Taiwan Bubble Tea Market Share: Kebuke Tea Company (可不可熟成紅茶) Dominates Foodpanda, While Macu Tea (麻古茶坊)Leads on UberEATS When it comes to the Taiwan bubble tea market, Kebuke Tea Company (可不可熟成紅茶) emerges as the frontrunner, dominating both overall orders and specifically on Foodpanda. However, on UberEATS, it is Macu Tea (麻古茶坊) that claims the top spot during this period. Despite Kebuke Tea Company’s significant market presence, it accounts for just 13% of the total orders, illustrating the diverse landscape of the market. 45% of the market share is held by the top five bubble tea brands: Kebuke – 可不可, 50Lan – 50嵐, Macu Tea – 麻古茶坊, Woo Tea – 五桐號, and CoCo都可. The remaining 55% is distributed among various smaller brands, highlighting the presence of multiple players in this competitive market. Notably, Macu Tea experienced the largest market share increase among the top five companies, with an impressive 13% growth, primarily occurring between February and March. Measurable AI: % of Top 5 Order Volume by Tea Brand *Order Volume: = Estimated order volume index, which is based on the monthly order volume captured in Measurable AI’s unique consumer panel in Taiwan. Data range October 1st, 2022 to March 31st, 2023. Delivery Services: Foodpanda and UberEATS Analyzing the Taiwan Bubble Tea Market: UberEATS vs. Foodpanda Breakdown and City Variations In the ever-growing Taiwan bubble tea market, the role of food delivery platforms like UberEATS and Foodpanda cannot be underestimated. From November 2022 to March 2023, the percentage of bubble tea orders placed through UberEATS experienced a notable surge. Starting at 57% in October, it reached an impressive 71% by March, with the most significant leap of 6% occurring between February and March. Delving into the breakdown by brand, an interesting trend emerges. Nine out of the top ten bubble tea brands, based on order volume, were more favored by customers on UberEATS. Only CoCo 都可 enjoyed more orders on Foodpanda. Across the board, these brands saw 30-50% of their orders placed on Foodpanda, with the remaining orders being fulfilled through UberEATS. Macu Tea stood out as an outlier, with a staggering 99% of its orders being placed through UberEATS. Every order of Macu Tea in our Foodpanda dataset came from just three different locations in Kaohsiung City. Further investigation on both apps confirmed our suspicions—Macu Tea was not available for delivery on Foodpanda anywhere except Kaohsiung City, but it could be found throughout Taiwan on UberEATS. Measurable AI: Taiwan Bubble Tea Delivery Platform Breakdown*Order Volume: = Estimated order volume index, which is based on the monthly order volume captured in Measurable AI’s unique consumer panel in Taiwan. Data range October 1st, 2022 to March 31st, 2023. Delivery Services: Foodpanda and UberEATS While UberEATS saw more orders placed overall, looking at a breakdown by city one can see that the difference comes from the two largest cities (by order volume): New Taipei City and Taipei City. Foodpanda lead orders in the next four cities – Taichung City, Taoyuan City, Kaohsiung City, and Tainan City. Measurable AI: Bubble Tea Delivery Volume in Taiwan Cities*Order Volume: = Estimated order volume index, which is based on the monthly order volume captured in Measurable AI’s unique consumer panel in Taiwan. Data range October 1st, 2022 to March 31st, 2023. Delivery Services: Foodpanda and UberEATS Average Order Value for the Top 5 Brands in the Taiwan Bubble Tea Market and Food Delivery Platform Variations The average order value for the top 5 bubble tea brands was calculated at 182.5 TWD. This average order value remained relatively consistent between the two major delivery services: Foodpanda and UberEATS only differed by 1 TWD. By fitting trend lines to the accompanying graphs, we can observe interesting insights. While the overall average order value from October to March was the same, Foodpanda experienced a slight upward trend over the 6-month period, indicating a gradual increase in average spending per order. Conversely, on UberEATS, the AOV exhibited a declining trend. Among the top 5 brands, one company stands out with a notable change in average order value on the UberEATS platform. Kebuke Tea Company witnessed a significant decrease, dropping from about 169 TWD in October 2022 to 130 TWD in March 2023. This translates to a substantial -23% change in AOV, signifying a shift in consumer behavior for this specific brand. Measurable AI: Average Order Value of Bubble Tea Delivery App Orders in Taiwan*Average Order Value: = Estimated average order value index, which is based on the monthly order revenue / monthly order volume captured in Measurable AI’s unique consumer panel in Taiwan. Data range October 1st, 2022 to March 31st, 2023. Delivery Services: Foodpanda and UberEATS Understanding the Preferred Time of Day for Bubble Tea Consumption in Taiwan Expectedly, orders from the hours of midnight to 6:00 were the least prevalent. What did surprise me were the two large peaks at 11:00 and 18:00. People often use bubble tea as a morning pick-me-up or an end of the day treat so these estimates do make sense, but the contrast is quite intriguing. Measurable AI: Measurable AI: Foodpanda Taiwan Bubble Tea Order Time*Average Order Volume: = Estimated average order volume index, which is based on the hourly order volume captured in Measurable AI’s unique consumer panel in Taiwan. Data range October 1st, 2022 8:00 to March 31st, 2023 23:59. Delivery Service: Foodpanda Exploring Sweetness Preferences in Milk Tea Consumption in Taiwan One of the allures of bubble tea lies in its customizability, allowing consumers to tailor their beverage according to their preferences. From sweetness levels to temperature and flavors, as well as a range of add-ins and toppings, options abound at most bubble tea shops. Let’s delve into the sweetness preferences among consumers in Taiwan and uncover interesting insights. Among the various sweetness levels available, the most popular choice was 25% sweetness (微甜), accounting for a significant 36% of milk tea orders over the 6-month timeframe. It was closely followed by 50% sweetness (半甜) at 27%, 0% sweetness (無甜) at 16%, 75% sweetness (少甜) at 9%, and 100% sweetness (標準糖) at 5%. This leaves 7% of milk tea orders with fixed sweetness levels, where customization options were not selected. Analyzing these percentages over the 6-month period, an intriguing trend emerges: people are gravitating towards healthier options, particularly the no sugar (0% sweetness) choice, which experienced a significant increase from 8% to 20%. This shift highlights the growing preference for lower-sugar or sugar-free alternatives in milk tea consumption. Measurable AI: Measurable AI: Taiwan Milk Tea Order Sweetness Level Trends*% of Total Order Volume: = Estimated order volume index for each level / total estimated order volume index, which is based milk tea order volume captured in Measurable AI’s unique consumer panel in Taiwan. Data range October 1st, 2022 to March 31st, 2023. Delivery Service: Foodpanda & UberEATS About Measurable AI AtMeasurable AI, we build and own a unique email receipt consumer panel and have become the largest transactional email receipt data provider for the emerging markets. We are well regarded for the granular insights that can be extracted from our comprehensive datasets across the digital economy, including travel, e-commerce, digital entertainment, food delivery and ride-hailing. Check out our latest Reports:2019-2022 Food Delivery Annual Report for Asia,Asia & Americas Ride-hailing Report 2019-2023. *The Content is for informational purposes only, you should not construe any such information or other material as investment advice. Prior written consent is needed for any form of republication, modification, repost or distribution of the contents.

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#E-Commerce

Jul 25, 2023

Understanding Southeast Asia E-commerce Shoppers:  A Shopee Analysis
Getting a grip on changing shopping habits is crucial for businesses aiming to thrive in Southeast Asia’s fast-paced market. As this market continues to grow, consumers’ ways of making purchasing decisions evolve. With Measurable AI’s unique transactional e-receipts data, we can delve into the hidden mazes of shopping patterns in different regions. In this blog post, we’re focusing on Shopee (NYSE: SE) as a case study to understand the e-commerce users in Southeast Asia. To learn more about consumer behavior metrics that we track in the e-commerce industry with alternative data, please contact us. At Measurable AI, we build and own a unique consumer panel and are the largest transactional email receipt data provider for the emerging markets including Southeast Asia, Latin America, Middle East and Africa. We are well regarded for our comprehensive dataset across the digital economy including food-delivery, ride-hailing and e-commerce. A Glimpse into Southeast Asian Consumer Loyalty Consumer retention remains relatively high in Shopee users among the Southeast Asian countries such as Indonesia, Thailand, Philippines, and Singapore. In particular, Singaporean Shopee users demonstrate the strongest loyalty, maintaining an over 60% retention rate after two years. Measurable AI: Shopee Singapore E-commerce Retention Analysis *Estimated orders in this chart are captured from Measurable AI’s unique consumer panel. Cohort: users who made their first purchase during that quarter. Data range from 2021 Q1 to 2023 Q1 In contrast, Thailand’s consumer retention rate stands slightly lower, with only 37% of users continuing their shopping spree on the platform after a couple of years. Measurable AI: Shopee Thailand E-commerce Retention Analysis *Estimated orders in this chart are captured from Measurable AI’s unique consumer panel. Cohort: users who made their first purchase during that quarter. Data range from 2021 Q1 to 2023 Q1 Not far behind, Indonesia and the Philippines have showcased their own distinctive patterns. Their retention statistics on Shopee are noteworthy, registering at 47% for Indonesia and a slightly higher 50% for the Philippines, indicating a considerable loyalty among their e-commerce consumers. Measurable AI: Shopee Indonesia E-commerce Retention Analysis *Estimated orders in this chart are captured from Measurable AI’s unique consumer panel. Cohort: users who made their first purchase during that quarter. Data range from 2021 Q1 to 2023 Q1 Measurable AI: Shopee Philippines E-commerce Retention Analysis *Estimated orders in this chart are captured from Measurable AI’s unique consumer panel. Cohort: users who made their first purchase during that quarter. Data range from 2021 Q1 to 2023 Q1 Shifting focus to a more global perspective, it’s intriguing to note the nuances and similarities across continents on the same platform. In Brazil, which stands as another pivotal market for Shopee, the consumer landscape is slightly different. Here, the two-year consumer retention rate is just below the halfway mark at around 49%. Measurable AI: Shopee Brazil E-commerce Retention Analysis *Estimated orders in this chart are captured from Measurable AI’s unique consumer panel. Cohort: users who made their first purchase during that quarter. Data range from 2021 Q1 to 2023 Q1 Overall, based on Measurable AI’s data, Southeast Asian consumers have showcased steadfast loyalty to Shopee over the years, a trend that remained resilient even during the pandemic. Cash and ShopeePay Reign as Primary Payment Understanding consumers’ payment method preferences is vital, especially for companies venturing into new markets that they are less familiar with. These choices can reveal a lot about trust levels, spending habits, and how tech-savvy consumers are. In Southeast Asia, the go-to payment methods can stand apart from other global norms. Through Measurable AI’s unique e-receipt data, we help businesses in pinpointing consumers’ favored payment modes and monitor them consistently. This approach captures not only the market dominance of leading payment methods, also provides insights into evolving trends and shifts over time. Examining Measurable AI’s recent data for Shopee in the first half of 2023, here’s what stands out: ShopeePay and Cash emerge as the preferred payment methods in Southeast Asia Philippines users favor cash the most ShopeePay has made a mark in all Southeast Asian nations, especially in Indonesia Credit cards aren’t as popular overall, except in Singapore Brazil is a more diverse payment landscape for e-commerce compared to Southeast Asia Measurable AI: Thailand Payment Method on Shopee *Estimated orders in this chart are captured from Measurable AI’s unique consumer panel. Data range from 2023 January to 2023 June In countries like Thailand and Indonesia, ShopeePay(company’s very own e-wallet service) is the leading choice. For context, in Thailand, over half (50%) lean towards ShopeePay, while 37% go with cash and 11% with credit cards. Measurable AI: Indonesia Payment Method on Shopee *Estimated orders in this chart are captured from Measurable AI’s unique consumer panel. Data range from 2023 January to 2023 June In Indonesia, the sway towards ShopeePay is even stronger at 63%. Cash trails behind at 36%, with the remaining using credit cards. However, in Philippines, cash is still more dominant, around 57% of Filipino consumers pay with cash when they shop at Shopee. Yet, ShopeePay isn’t far behind, securing 41% of the marketshare. Measurable AI: Philippines Payment Method on Shopee *Estimated orders in this chart are captured from Measurable AI’s unique consumer panel. Orders via Shopee Pay are not included in this chart. Data range from 2023 January to 2023 June Contrarily, in Singapore, credit cards dominate, accounting for over half of payments at around 51%. Measurable AI: Singapore Payment Method on Shopee *Estimated orders in this chart are captured from Measurable AI’s unique consumer panel. Data range from 2023 January to 2023 June When we look at the data from Shopee’s competitor Lazada, similar trends are seen. Over 70% of consumers from Philippines choose cash as their preferred payment option, and similar rate is seen among users from Indonesia and Thailand. Measurable AI: Lazada Payment Option by country *Estimated orders in this chart are captured from Measurable AI’s unique consumer panel. Comparing this to Brazilian Shopee users, Brazil presents a more diverse payment landscape. Both credit cards and PIX (a digital payment system powered by Brazil’s Central Bank) are prevalent, claiming roughly 46% and 47% of the payment method market share on Shopee, respectively. They are followed by Boleto (a cash payment option for both banked and unbanked users) and Sparcelado (a Buy Now, Pay Later option). Measurable AI: Brazil Payment Method on Shopee *Estimated orders in this chart are captured from Measurable AI’s unique consumer panel. Orders via Shopee Pay are not included in this chart. Data range from 2023 January to 2023 June In the emerging countries, each market is unique in its own way. While Southeast Asia leans heavily towards cash, especially in nations like the Philippines and Thailand, Brazil showcases a mixed preference, blending traditional and emerging payment systems. Leveraging tools like Measurable AI’s e-receipt data can be invaluable for businesses to stay attuned to these evolving preferences, ensuring they remain competitive and relevant in diverse market landscapes. Want to find out more about the e-commerce landscape in Southeast Asia or in other emerging markets? Write to us at [email protected] to speak to us. About Measurable AI Charlie Shengis a serial entrepreneur, and a dedicated communicator for technology. She enjoys writing stories with Measurable AI’s very own e-receipts data. You can reach her [email protected]. AtMeasurable AI, we build and own a unique email receipt consumer panel and have become the largest transactional email receipt data provider for the emerging markets. We are well regarded for the granular insights that can be extracted from our comprehensive datasets across the digital economy, including e-commerce, food delivery, ride-hailing and fintech. Check out our latest Reports: 2019-2022 Food Delivery Annual Report for Asia, Asia & Americas Ride-hailing Report 2019-2023. *The Content is for informational purposes only, you should not construe any such information or other material as investment advice. Prior written consent is needed for any form of republication, modification, repost or distribution of the contents.

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